Luminary Software

  While investing in the design, development and maintenance of their websites, businesses aim for more leads and conversions that in turn lead to more sales and higher revenue. They sign up for services provided by experienced web designers inSaskatoon to create the best of user engagement which is an essential pre-requisite to make a website worthwhile. Let us now look into the top 5 factors that contribute to building engaging user experiences on web portals: 1. Page Loading Time The slow loading speed of a website is the biggest culprit that affects user engagement. Even if an online platform is elegantly designed and updated with good content, its poor page loading times will result in high bounce rates and target audience may never get to see the information that it provides. As per a survey, the chances of bounce rate increase by more than 50% if the website fails to show up a second slower than the visitor had expected. Ideally, a page should unfold on the website ...

What is a good website design and how can you identify it? Sure, a good website can look attractive and is engaging but what are the traits that make it that way? What makes a visitor stay on the site and browse for a few minutes? If you are looking for custom web design in Calgary and want your online platform to stand out from its competition to attract more visitors and keep them engaged, here are the parameters that help to achieve the desired outcomes: Strategy When a website is created by professionals from a SEO Company Calgary the work always begins with a strategy in place. While defining their strategy, web developers need to think in terms of the website’s purpose, the business category it belongs to, the target audience, and the features it should have to get their attention. Every element of web design is attuned to such factors.   Even the most beautiful websites will fail to make an impact if they do not offer a clear sense of the products/services being ma...

Social media platforms and websites are the undeniable realities of life in a digitally active world. There is no escape from them for businesses that want to keep widening their customer base and build brand loyalty. While websites are built with the intention of connecting with customers to market business products and services or to sell them directly online, not all web portals get the attention of target audience.   This is why creating a unique website that is able to draw the consumers towards the business becomes extremely important. Now the question is- how to invent this great looking website and what aspects help to differentiate it from the competition? Is hiring web design services  Canada worthwhile? Let’s answer such questions here: Catching the attention A website is the first impression that a customer gets in their mind for your business. If it is good, they’ll stay, if it isn’t, they may instantly start looking for an alternative and also get attra...

SEO or Search Engine Optimization is one of the best marketing tools that a business owner or service provider can use in order to boost their sales in today’s technology driven market. SEO is all about improving your brand’s digital presence by making it more visible to the potential customers on the internet when they search for something using keywords on search engines such as Google. However, sometimes SEO can be a bit more complex than what it seems and if not implemented properly, then it will not deliver the expected results. An important factor to consider here is the ‘content’. The content has to be well optimized because if the website does not rank well for the keywords used by your target audience, then basically it’s of no use. Let’s discuss this in a little more detail below: A professional SEO company in Regina can offer you multiple solutions in the form of its SEO services. One of them is research and analysis on the best possible keywords to incorporate into t...

SEO stands for Search Engine Optimization. In simple words, it is the process of making a business or service provider’s website more visible on the internet through search engines – it helps to invite more traffic and consequently more customers. Successful SEO in Calgary would mean that one’s website is more likely to appear higher in search engine rankings such those powered by Google. However business owners might not always know how to make this possible and this is where SEO Services in Calgary step in. A professional SEO agency will employ unique techniques to highlight your web portal on the internet. Let’s understand how: Tailored SEO strategies   SEO professionals prepare a customized plan for your business. There can never be a ‘one plan fits all’ type of strategy for different business websites to prosper. Also, with the growth of digital technology and reduced human interaction in the post-COVID world, it is imperative to adapt to the changing market condit...

By using website engagement metrics you can gauge how effectively do visitors interact with your portal and digital brand. The metrics help you understand where visitors tend to navigate on your site, for how long do they stay there and from where they reach your website.   A Regina web design agency uses multiple metrics to check the success of portals it designs. Working with all of them can be overwhelming for someone who is not familiar with digital marketing strategies. Therefore, if you want to check how well does your web design work on the existing site, prioritise the following metrics to get concise results: 1. Page Views Page views calculate the number of times a visitor sees some pages of your website. The moment one of your web pages is loaded onto a browser, it is counted as one page view. If you see a consistent upward trend for page views, it implies that you are going in the right direction for the success of your SEO and branding efforts. However, while...