4 Metrics to Build Web Design Success

What is a good website design and how can you identify it? Sure, a good website can look attractive and is engaging but what are the traits that make it that way? What makes a visitor stay on the site and browse for a few minutes?

If you are looking for custom web design in Calgary and want your online platform to stand out from its competition to attract more visitors and keep them engaged, here are the parameters that help to achieve the desired outcomes:

Strategy

When a website is created by professionals from a SEO Company Calgary the work always begins with a strategy in place. While defining their strategy, web developers need to think in terms of the website’s purpose, the business category it belongs to, the target audience, and the features it should have to get their attention. Every element of web design is attuned to such factors.  

Even the most beautiful websites will fail to make an impact if they do not offer a clear sense of the products/services being marketed and do not deliver a user-friendly experience. The idea therefore is to let your strategy define the online branding and then build online reputation.

Content

Any experienced Calgary web design agency will vouch for the fact that content is the most important thing for any website to function as it is intended to. Content is not just about the words or pictures but also how they’re all laid out and fused together. Any website’s usefulness depends on its content.

Web developers in Calgary need to ask themselves questions such as - Is the content relevant? Is the content readable? Is the content simple enough for the audience to understand or could it be confusing?

While you as the business owner may feel connected to the wholesome content developed for your website, it is always good to get someone else’s opinion to make it better before it goes live.

Functionality

Apart from content, the website’s functionality and overall utility also depends on its speed, security, technical details, and user friendliness. If a user doesn’t feel safe while visiting the site or fails to find the information they’re looking for with ease, then they will leave soon. If pages take too long to load, then also the user might run out of patience and eventually leave.

Professional regina web designers also stress on the fact that a good website should be able to run properly on different kinds of devices as well as different browsers. Also, all links should work properly and make for easy navigation. 

 

Styling

Last but not the least, there’s the style of the website. Professional  saskatoon web designers will recommend keeping the designs simple and classy. The design should be perfected in such a way that it creates positive impressions on the user and makes them want to return. The colors chosen should complement the image of the brand, so should the fonts.

Also, the important thing to keep in mind is that the design should be consistent throughout the website. Avoid clutter and messiness. Keep it clean and organized. No element such as a decoration or picture should get in the way of the actual content.

In a nutshell, web designing is both a technical as well as a creative endeavor.  Therefore, the basics of both the aspects need to be applied in a functional manner. The above points shall go a long way in helping one to design a creatively and technically sound website for a business in any industry.

 

Author Bio:  Luminary Software helps you make your website an effective sales and marketing tool. With our strategic web design and development and SEO solutions, we give you platforms to drive business outcomes while nurturing best of customer experience.