Understanding the Elements that Improve User Engagement on Websites

 

While investing in the design, development and maintenance of their websites, businesses aim for more leads and conversions that in turn lead to more sales and higher revenue. They sign up for services provided by experienced web designers inSaskatoon to create the best of user engagement which is an essential pre-requisite to make a website worthwhile.

Let us now look into the top 5 factors that contribute to building engaging user experiences on web portals:

1. Page Loading Time

The slow loading speed of a website is the biggest culprit that affects user engagement. Even if an online platform is elegantly designed and updated with good content, its poor page loading times will result in high bounce rates and target audience may never get to see the information that it provides. As per a survey, the chances of bounce rate increase by more than 50% if the website fails to show up a second slower than the visitor had expected.

Ideally, a page should unfold on the website in less than 3 seconds. The businesses that are already facing slow loading issue on their website should consult developers from a reliable Saskatoon web design company to check for bugs, and address the glitches that cause the lag.

2. Internal Linking Structure

Internal linking is a proven technique to enhance user experience on any website. It allows visitors to access relevant content that in turn increases page views of the website. However, the purpose of internal linking is not to just generate page views.

Practiced digital marketing agencies in Saskatoon focus primarily on creating content that actually helps end users and then anchor it with keywords to make the website rank higher in search engine results. And in this process they also maintain an effective linking structure to ensure smooth navigation throughout the website.

3. Access to content the users seek

One of the best web design practices that help to build user engagement while also promoting other pages of a website is to show ‘related posts’ to a visitor. If a user has spent some time on a page, reading through a piece of content, a link to another similar post will help them to gain more information on the subject of their choice.

Potential customers who are interested in knowing more about a company’s products and services will like to click the links to related posts and may even decide to interact with the business.

4. Responsive Design

With global increase in usage of smartphones for website browsing, the need for responsive web design has increased significantly.  Businesses need to ensure that their websites are seamlessly accessible on screens of all sizes, and users do not have to zoom into and scroll up-down or right-left to read content easily.

Saskatoon digital marketing agencies with expertise in responsive web design ensure that visitors have optimum experiences on online portals whether they are browsing them on desktops, laptops, tablets or mobile phones. Web developers in these companies also place links to different pages strategically to keep navigation smooth.

5. Use Personas

Businesses using online marketing must adapt to the changing needs and preferences of their target customers.  Without knowing how a user will respond to their content, they cannot devise an impactful user engagement strategy. To stay prepared and be proactive at creating the right content for its website, a company must take care of user personas for its customers.

Personas are fictional representations of the ideal buyers who will visit a website. They help to test strategies and trends for user engagements before text and visual content actually goes live on a portal. With a deep understanding of user persona, a business reduces the chances of mistakes and becomes more prepared to attract the right customers on its website for quicker conversions and higher revenue.

Conclusion

User engagement on a website reveals how effectively it is performing. And it also helps to determine the content quality. With attention to the factors mentioned above, organizations can improve the value of their websites, making them strong tools for online marketing.