Top Website Engagement Metrics to Check Your Online Success

By using website engagement metrics you can gauge how effectively do visitors interact with your portal and digital brand. The metrics help you understand where visitors tend to navigate on your site, for how long do they stay there and from where they reach your website.  

A Regina web design agency uses multiple metrics to check the success of portals it designs. Working with all of them can be overwhelming for someone who is not familiar with digital marketing strategies. Therefore, if you want to check how well does your web design work on the existing site, prioritise the following metrics to get concise results:

1. Page Views

Page views calculate the number of times a visitor sees some pages of your website. The moment one of your web pages is loaded onto a browser, it is counted as one page view.

If you see a consistent upward trend for page views, it implies that you are going in the right direction for the success of your SEO and branding efforts.

However, while page views give a general picture of your portal’s popularity, and the amount of traffic it is getting, they need to be combined with other metrics to get the right context. As an example if you have not worked effectively on Regina web design principles and the webpages do not load properly, visitors may be just reloading them. Alternatively, they may be wandering on your website listlessly without any goal.

Also, a low page view count is not always a bad sign. If you want visitors to track along a particular path, fewer page views might imply they’re converting effectively without going on different pages.

2. Average Time on Page

For how long do visitors stay on a page of your website? Average time on page is a good indicator of how engaging your content is – the longer you can retain users on a page, the better. More time on pages also implies that the website attracts quality visitors who value its content and may become your next customer.

On the other hand, similar to page views, the average time per page is also contextual. As an example, someone may have loaded your page but the person then gets busy in another chore and the page lies open but unread. Therefore, to ensure that visitors actually consume your content while visiting it, ensure that the platform has a great design and interesting posts. Consult a Regina web design company to improve your average time on page.

3. Bounce Rate

Bounce rate is the proportion of users who visit a page of your website and leave immediately without actually reading the content or navigating to other pages. They just bounce off the portal and may even visit your competitor’s website through their search engine results.

High bounce rate is an obvious indication of poor website performance and this may happen due to several factors: the navigation may not be properly structured, the content may not be matching visitors’ expectations and/or the CTA may not be clear. Summarily, high bounce rate is an indication of low quality content or web design.

4. Traffic Sources

Where are your audience arriving from?  All website owners must have the answer to this question. The amount of traffic and the names of sources that they are coming from can differ between analytics tools. However, the most common ones are organic SEO search, paid search, social networking sites such as Facebook, Twitter and Instagram, and email. You can also get referral traffic from links on another website.

The people who come directly to your website are the ones who actually type your URL into their browser bar or have it bookmarked on their browser and visit via a direct click.

There’s no ideal distribution of traffic between these sources as all organisations have different strategies to invite visitors. However, it is good to study how the sources change over time and it is necessary to pay constant attention to SEO that enables organic traffic increase – by improving traffic from this source you can also get more visitors from emails and referrals.

5. Unique Visitors

The metric for “unique visitors” considers the total number of unique individuals who set off at least one session on your portal during a particular period of time. If the same person is initiating multiple sessions or visiting different sections of your website, they will be counted as one visitor.

Just like page views, you must work to increase the number of your unique visitors. And note how the number changes post web design changes, content updates and social media marketing efforts.

A sluggish or declining number of visitors indicates that you will need to reconsider your content, SEO and even your web design strategy.

Is your digital marketing plan working well?

The website engagement standards described in this post are just some of the ways to quickly check how well is your brand performing in the online world. If the results that you gather from these metrics show that marketing needs more work, do not hesitate to contact a professional digital marketing agency in Regina.

Author Bio: Luminary Software is a leading Regina based web design company that creates unique designs for business websites with a focus on user-interface and experience. To know more about the organization and get a quote for your website design, visit https://luminary.software/about